Michael Shoniker

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Michael Shoniker

Michael Shoniker is a Charlotte, North Carolina-based executive, entrepreneur, and investor with over sixteen years of experience across retirement planning, private equity, business consulting, and wellness. He currently leads 401(k) Client Relations and Participant Education at Broadstreet Global Advisors, where he provides comprehensive support to clients navigating the complexities of retirement planning. With a deep understanding of tax-advantaged accounts and fiduciary standards, he brings practical insights and strategic clarity to every interaction. His efforts have helped countless individuals and organizations optimize their financial futures. Michael Shoniker has established himself as a leader known for insight, diligence, and integrity.

He also serves as Vice President of Business Development at Broadstreet Global Partners, where his focus is on the Registered Investment Advisor channel. He works with financial advisors to offer alternative private equity strategies for high-net-worth clients through custodial platforms like Charles Schwab. These investment options include real estate development, infrastructure projects, and other high-growth sectors. His ability to match client goals with appropriate investment solutions has earned him trust and respect within the advisor community. His contributions have been instrumental in the firm’s continued growth and success, with strategies built for long-term capital appreciation and stability.

In addition to his financial work, he owns and operates a True REST Float Spa in Charlotte. The spa offers specialized therapy that involves floating in Epsom salt-saturated water within sensory deprivation pods. This zero-gravity experience has been shown to reduce stress, aid muscle recovery, and support those suffering from anxiety or trauma. His decision to enter the wellness industry was driven by a desire to help others heal holistically. The float spa has become a well-regarded space in Charlotte for those seeking a natural way to improve physical and mental well-being.

Before transitioning into entrepreneurship, he was a nationally recognized sales professional, earning ten President’s Club awards and ranking in the top five salespeople in the country multiple times. His consistently surpassing goals and fostering strong relationships helped him stand out in a highly competitive field. Building on that momentum, he launched and sold two successful businesses, further cementing his reputation as a driven and strategic leader. His success in launching multiple ventures—including a second True REST location in Fort Mill, SC—demonstrates his ability to scale services while maintaining operational excellence and customer satisfaction.

His float spa business also serves as a vehicle for giving back to the community. Since its inception, he has donated more than 2,500 float sessions to veterans as part of a program designed to support those with PTSD. Each month, designated days allow veterans to float free of charge. He extended this philanthropic effort during the COVID-19 pandemic by donating over 500 sessions to healthcare workers and first responders. These charitable contributions now exceed $267,000 in value and include more than 300 additional floats donated to local nonprofits addressing mental health, breast cancer awareness, youth programs, and autism advocacy.

In 2023, he launched a consulting firm to help small businesses streamline operations and reduce administrative costs. As president of the firm, he applies his finance and economics background to guide companies through outsourcing functions such as payroll, human resources, and benefits administration. He aims to create more efficient business systems while improving employee satisfaction and compliance. He provides clients the tools to scale confidently through hands-on service and customized plans. This firm reflects its mission of helping entrepreneurs grow sustainable businesses built on smart operational foundations.

In 2023, he launched a consulting firm to help small businesses streamline operations and reduce administrative costs. As president of the firm, he applies his finance and economics background to guide companies through outsourcing functions such as payroll, human resources, and benefits administration. He aims to create more efficient business systems while improving employee satisfaction and compliance. He provides clients the tools to scale confidently through hands-on service and customized plans. This firm reflects its mission of helping entrepreneurs grow sustainable businesses built on smart operational foundations.

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